Using Experience Led methods to drive Strategic Organizational Alignment

Experienced Digital Strategy leader with expertise working at the intersection of Customer, Technology/Analytics and Business Processes.

Deep experience leading large scale digital transformations for Fortune 100 companies across industry verticals.

Significant operational experience leading cross functional digital design and delivery teams, day-to-day operations of global digital services; strategic leader for global roll outs of digital capability; transformation of technology and operating models based on human centric principles with accountability for meeting business outcomes in commerce, marketing and customer service domains.

Practice leader, adept at crafting new capabilities and practices in Digital Marketing, Digital Design and Innovation, Customer Experience Optimization, Experience measurement, Research. Inclusion and Diversity,

Specialties: Digital Strategy and Transformation; Digital Design and Innovation; Research (Qual, Quant and Digital Analytics) Digital Operating Models; Multichannel/Multimodal Interactions; Data Driven Innovation; Digital Experience Frameworks and Standards; Behavioral Economics; Psycholinguistics