Robert Pucher

User Experience and the Human Mind

Key Learnings

  • Why customers do not perceive what designers believe.
  • Strategies to make make information easier to perceive.
  • Understand how the human mind is decoding a computer screen.
  • What makes humans select a specific action?


It is widely accepted that human behavior and thinking is influenced heavily by subconscious mechanisms.

One third of the human brain is constructing what we call perceived reality. This process is far more predictable than you might think.

To know how to design for these mechanisms is the key to successfully develop user-interfaces. If you don’t have formal training in human factors or psychology, your work will benefit from applying the principles of subconscious information processing.

Date: Monday, October 19th


Robert Pucher


Robert Pucher is a computer science professor and head of the department of computer science at the University of Applied Sciences Technikum Wien. He is responsible for the bachelor´s program Computer Science and for the master´s program Software Engineering. Robert Pucher held management positions for software development in small and large companies. Among his main responsibilities was the management of development and implementation for large software projects. Since 1998 he is on permanent tenure as at the University of Applied Sciences, Technikum Wien. In 2003 Robert Pucher was appointed as head of the bachelor´s degree program “Computer Science” and as of 2006 he is heading the master’s degree program “Software Engineering”. Robert Pucher, native from Austria holds a Doctoral Degree from the University of Technology in Graz, Austria and a Diplomingenieur Degree in “Electronics and Communications” from the same University. Robert founded the usability lab at the University of Applied Sciences Technikum Wien and initiated a focus on usability engineering education in various fields of the University. He is member of the scientific committee of the International Board of Usability Qualification, IBUQ.
Current research interest: Information processing in the human mind, efficient teaching and learning, software usability.
Areas of expertise: Software usability and user experience design, higher education (computer science), curriculum development, blended – learning, project based learning, project management IT-Projects, medical informatics.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.