Sudhi Sinha

Rethinking UX Strategy with AI

Key Learnings

  • How AI is transforming industries.
  • How to use the business model transformation framework.
  • Using min. three design thinking tools in business value design.
  • How to build your own UX strategy.


In very recent times, Artificial Intelligence (AI) has been taking the center stage in the digital space. AI has existed as a discipline for more than 60 years now, its recent rejuvenation is driven by the advances in digital capabilities around IoT, big data management, cloud computing, and communication technologies.

As per a recent McKinsey study, by the end of 2030, the impact of AI is expected to be about $13 trillion with over 70% of companies impacted by AI. As business goes through a massive transformation, the UX aspect of those businesses will have to be reimagined as well. This is going far beyond using AI technologies like chatbots and NLP.

Date: Thursday, October 22nd


Sudhi Sinha

VP & GM, Johnson Controls

Over the last 22 years, my focus has been on bringing new value to clients by applying abstract technology concepts to different business problems, creating new advantaged economic value models, and delivering sustained organizational benefits.

As my leadership skills developed, I helped consult others to create and commercialize new data-enabled and IoT offerings. Through my experience, I have gained expertise in how to manage full P&L responsibilities which include sales, operations, product management, marketing and technology development functions. I share this knowledge with others by holding multiple board of directors and advisor spots for companies – both at the start-up and enterprise levels.

Through my career and experience in business management and engineering, I have achieved several granted and pending patents in smart building technologies and published two books on big data and IoT titled, “Making Big Data Work for Your Business” and “Building an Effective IoT Ecosystem for Your Business.”

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