Amol Kadam

Using User Journey Mapping as your weapon of choice

Key Learnings

  • Importanceof Journey Mapping.
  • Different types of Journey Mapping.
  • When/where to use and what to expect as outcomes.


The talk will focus on the importance of Journey Mapping in improving overall Customer Experience. Most people use Journey Mapping without understanding different types of Journey Mapping. The talk will also understand each type of journey mapping, their objectives, when/where to use and outcomes.

Date: Thursday, October 22nd


Amol Kadam

Co-Founder, RBBi

For over 24 years, I have conceptualized, designed and managed the production of many digital projects for a wide range of clients involving Digital Transformation, Digital Strategy, UX, Usability, Design Thinking and, Customer Experience. Currently at RBBi as the CEO – A venture I co-founded as the first UX, CX and Usability consultancy firm in the Middle East.

My philosophy towards work and this industry comes from the way I live the rest of my life: exploring and reading about new technologies, gadgets and digital trends, listening, observing, analyzing, thinking, sharing, and creating. A professor of mine once pointed out that any great creative is a result of influences, so I hold myself responsible for ensuring that the time i spend outside my work is with creativity, art, gadgets and learning from life’s experiences.

And if asked, I expect my friends would say I’m genial, enthusiastic, a good listener, calm and I relate well to people from all walks of life.

Specialties: User Experience, Usability, Online branding & strategy, usability, information architecture, interaction design, and online & offline interactive media, user experience, digital media

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