Jürgen Götzenauer

UX as a major lever for a company’s strategy

Key Learnings

  • Learn about the impact that UX could have on a company's strategy.
  • Learn about specific examples how companies are using UX as a major lever for their strategy.
  • Learn about how to communicate the benefits of UX to a company’s top-level management.


The actual economic situation is characterized by accelerated  technological change and merging economic areas. In this situation of global competition, fast-changing markets and rapid developments lead to ever shorter product life cycles and thus to a constantly increasing pressure on companies operating in this demanding environment.
Thus, top-level executives in every company are desperately searching for possibilities to increase growth and ensure the economic survival of their organizations.

Surprisingly enough, very few top-level executives see the tremendous potential that lies in the systematic integration of UX into their company’s strategy.

In this talk, I will discuss my personal experiences in using UX as a major lever for a company’s strategy, present some examples how other companies are using UX as part of their strategy and give some advice on how to communicate the tremendous benefits of UX to a company’s top level management.

Date: Tuesday, October 20th


Jürgen Götzenauer

Digital Strategist,

I have a track record of 20+ years in product development, information technology and the electronic industry. I studied Computer Science and Business Administration and since 2019 I work as an independent management consultant and executive coach with a focus on STRATEGY, ORGANIZATION and INNOVATION.

Prior to that I was CTO for DEWETRON GmbH in Grambach, Graz, a market leading provider of demanding test and measurement systems. In this role, I’ve managed the overall R&D activities of this company and served customers like NASA, Audi, Porsche, Airbus, Siemens and many others.

Prior to joining DEWETRON, I worked in several management positions for international companies like IGT, NXP or BearingPoint. I have project experience in Austria, Germany, France, Eastern Europe, UK, Australia, Canada, USA and work with agile development teams for more than fifteen years.

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