Javier Andrés Bargas-Avila

UX metrics: Measuring the User Experience

Key Learnings

  • To define and set up UX metrics
  • How to create a Framework that helps you define a good set of UX metrics
  • How to apply UX metrics during product development

Description

As we move from technology to user centered product development, the question arises how to define and measure smart user centric metrics that provide signals about users experience. This talk presents the HEART framework, a publicly available Google tool to help you think through, plan and implement user centric metrics for your products.


Date: Tuesday, October 20th

Speaker

Javier Andrés Bargas-Avila

Head of Cloud Platform UX Research, Google

I am a User Experience (Research) manager with almost 20 years of experience in the field. I am passionate about building up effective research organizations that scale and deliver critical user insights that help teams develop successful products that delight users. I am a trusted manager with a proven track record of career development and coaching.

I am currently leading the UX research organization for Google Cloud Platform. Before that I built and led UX research teams working on Google’s brand advertiser products and YouTube. Before joining Google, I built and managed the HCI research lab at the University of Basel.

I hold a PhD in Cognitive Psychology and published over 30 peer reviewed papers in HCI journals and conferences, covering topics such as user satisfaction, mental models in website perception, website aesthetics, and internationalization of products.

Specialties: ux management, building effective ux research orgs, enterprise research, advertisement, user studies, usability studies, user experience, experimental studies, cognitive psychology, online surveys, online experiments, user satisfaction, aesthetics, language, translation, internationalization, localization

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