Ben Baldwin-Anyasodo

Researching with Developers

Key Learnings

  • Expand their awareness of how developer experience can be measured and improved.
  • Learn how a non-technical user researcher can carry out user testing with very technical people (software developers),
  • Learn some some simple techniques that are very useful

Description

This talk will briefly explore the idea of carrying out research of non-end user facing products like APIs. Participants will expand their awareness of how developer experience can be measured and improved. Participants will also learn how a non-technical user researcher can carry out user testing with very technical people (software developers), as well as some simple techniques that are very useful.


Date: Wednesday, October 21st

Speaker

Ben Baldwin-Anyasodo

Research Consultant and User Experience Expert,

Ben is a multidisciplinary Research Consultant, specialized in the psychological aspects of design. With core experience in Human-Machine Interaction, User-Centred Design and Cognitive Ergonomics, Ben enjoys incorporating these elements into developing rounded UX/UCD Strategies which deliver optimum user experience. Ben currently consults for the UK Government in Digital Delivery User Research, as part of the Making Tax Digital programme. Prior to this, Ben worked as a Specialist Researcher in the Human-Machine Interface Group at Jaguar Land Rover as a Research Specialist leading different technology research workstreams in Driver Vehicle Interactions, Technologies and Simulations, and having led many Digital Technology Strategy Projects in the Global Dealer Operations space previously. He is very passionate about incorporating UCD in both simple and complex end-to-end technology contexts. His recent Ted talk explored the future of the real position of the user in digital system design. Outside of work, Ben is an NLP Master Practitioner & Hypnotherapist. He is also a passionate Classical Musician.

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