Speaker World Usability Congress wuc_speaker

Aaron Marcus

CEO, Aaron Marcus and Associates (AM+A)

Mr. Marcus received a BA in Physics from Princeton University (1965) and a BFA and MFA in Graphic Design from Yale University Art School (1968). He is an internationally recognized authority on the design of user interfaces, interactive multimedia, and printing/publishing documents. Mr. Marcus has given tutorials at SIGGRAPH and SIGCHI conferences, and at seminars for businesses and academic institutions around the world.

He co-authored Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook (1994), Mobile TV: Customizing Content and Context (2010), LoCoS: International Visual Language (2013); and authored Graphic Design for Electronic Documents and User Interfaces (1992), The Past 100 Years of the Future: UX in Sci-Fi Movies and Television (2012), Fast Forward: Essays in Human-Computer Interaction/User-Experience Design (2014), and Mobile Persuasion Design (2015).

Mr. Marcus was the world’s first professional graphic designer to work full-time in computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969-71), to design virtual realities (1971-73), and to establish an independent computer-based graphic design firm (1982).

In 1992, he received the National Computer Graphics Association Industry Achievement Award for contributions to computer graphics. In 2008, the AIGA named him a Fellow; in 2009, CHI elected him to the CHI Academy.


Mr. Marcus is Principal Designer/Analyst of Aaron Marcus and Associates, a user-interface and information-visualization development firm with 33 years of experience in helping people make smarter decisions faster at work, at home, at play, and on the way. AM+A has developed user-centered, task-oriented solutions for complex computerbased design and communication challenges for clients on all major platforms (client-server networks, the Web, mobile devices, information appliances, and vehicles), for most vertical markets, and for most user communities within companies and among their customers. AM+A has served corporate, government, education, and consumer-oriented clients to meet their needs for usable, useful, and appealing products and services with proven improvements in readability and comprehension.

AM+A uses its well-established methodology to help clients plan, research, analyze, design, implement, evaluate, train, and document metaphors, mental models, navigation, interaction and appearance.

AM+A’s clients include Apple, BMW, DaimlerChrysler, HP, Kaiser, Microsoft, Motorola, NCR, Oracle, Sabre, Samsung, SAP, US Federal Reserve Bank, Visa, Wells Fargo Bank, and Xerox.


Mr. Marcus is a Visiting Professor at the Institute of Design, IIT, Chicago, and the College of Design and Innovation, Tongji University, Shanghai.

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