Speaker World Usability Congress wuc_speaker

Anja Wilbert

Lead User Experience Designer, Hybris

Anja Wilbert is a Lead Customer Experience Designer within hybris Labs and is responsible for innovation & strategy for that group. She works to define the vision of customer experience (touch points – inputs – outputs) and e-commerce by integrating emerging technologies. Prior to joining hybris Labs she built the Usability & Interaction Design Department within hybris Product Development. As a Principal User Experience Designer she developed concepts and interaction flows for hybris commerce enterprise applications, working cross-device and cross channel. In addition, she led the innovation team within the CXD group, which developed and designed innovative scenarios and stories for Customer Engagement and Commerce line of business. Prior to joining hybris Anja worked for five years as an Interaction Designer for kontrastmoment, an interdisciplinary design agency. She focused on developing and designing haptic and ergonomics for BMW/MINI/Rolls Royce interior as well as interaction patterns and concepts for man-machine-interfaces (HMI) of BMW/MINI/Rolls Royce. Anja studied Industrial Design at hfg – Hochschule für Gestaltung Schwäbisch Gmünd and was offered a 2 year teaching assignment and assistance position for interdisciplinary customer focused projects. Anja loves Photography and Sports, especially Mountain Biking, sailing and horseback riding.

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