Paul Fu

Paul, UED Director, leads the International User Experience team at Alibaba Group. The mission of the team is to design user-friendly ecommerce platforms to serve consumers and small & medium-sized businesses around the world. Paul has 15 years of work experience, including tenures with Augmentum, eBay, Fatbrain.com, SDRC, and Motorola China. He has a Ph.D. of Human Factors in Industrial Engineering from Purdue, M.S. and B.S. from Tianjin University. Paul is also a coauthor of the book “Human Computer Interaction: User Centered Design and Evaluation” in Chinese.