Speaker World Usability Congress wuc_speaker

Ralph R Debbas

Chairman/CEO, W Motors Holding

Raised in Lebanon, Ralph hails from a family of industrialists. From a very young age
itself, he was surrounded by entrepreneurship and family businesses spreading around
the region in several sectors of the industry.
With a background in economics, Ralph pursued a degree in Design at the Lebanese
American University, continuing his higher education in England. There, he studied
Automotive Design at the prestigious Coventry University School of Art and Design
and graduated with honors.
Ralph worked on several award-winning concepts across Europe, gaining excellent
access into the automotive world and industry. His vision, designs and leadership
were recognized through various awards he received during this time such as the
New Designer of Excellence 2009 – ND London and Trophee de L’Argus 2009 – ARGUS
Now, Ralph R Debbas is the founder of W Motors S.A.L, a company that was
launched in 2010, as the first Arabian Manufacturer of High Performance Luxury Sports
Cars. A true pioneer project in the region, Ralph currently holds the title of CEO and
Chairman of the board and has positioned W Motors as the most luxurious and
exclusive brand of hypercars in the world.
January 2013 witnessed the World Premiere of W Motors’ first revolutionary model, the
“Lykan HyperSport” at the International Qatar Motor Show. This was followed by a
regional and European tour that helped to create global exposure for the
automotive brand, which has been positioned as the most luxurious and exclusive
brand of Hypercars in the world which led to featuring the Lykan HyperSport in one of
the biggest Hollywood franchises in history “Fast & Furious 7” hailing the Lykan as the
Hero car of the movie gaining tremendous international recognition on a global level.
One of Ralph’s key achievements has been to develop around W Motors an
unparalleled nexus of leading global technical, production, sales and distribution
partnerships – all focused on delivering to W Motors’ clients one of the most luxurious,
exclusive, technologically advanced and road legal vehicles available.
Following the successful launch of W Motors and the “Lykan HyperSport”, Ralph R
Debbas has been bestowed with several international awards to salute his
achievements, namely the Arab Nations “United Nations Foundation for Creative
Entrepreneurship”, “The Visionary Entrepreneur of the Year 2013 Award by CCS” , “The
Luxury Arab World Award 2015”, “BIAF 2015 Award” amongst others. As well as being
nominated as the top 10 most successful entrepreneurs in the Gulf area.
Headquartered in Dubai since early 2013, W Motors S.A.L plans to relocate its
factories and manufacturing facilities to the UAE in the coming year by expanding
the company locally with the construction of a new production and assembly facility
thereby creating a new industry with new job opportunities.

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