Speaker World Usability Congress 2016

Craig Tomlin

UX Research Consultant, WCT & Associates, LLC.

Craig Tomlin is a leading UX researcher and Conversion Rate Optimization consultant. He is a Certified Usability Analyst with over 25 years experience in UX research and conversion rate optimization. He has improved websites and apps for firms like AT&T, BlackBerry, Disney, IBM, Kodak, Virgin Media, Verizon, Zurich Insurance Company and many more. He is the former President of the User Experience Professional’s Association Austin chapter. He tweets and blogs extensively about UX, Usability and Conversion Optimization on Twitter @ctomlin and on his www.usefulusability.com website.

Find more mind-blowing speakers in our conference agenda.


Optimizing Websites with Behavioral & Usability Testing Data

This session will teach you how to combine two typically separate sources of data (behavioral data and usability testing analysis) into a powerful single tool that helps you improve your website and increase conversion and ROI. The combination of

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Year: 2016

Date: Tuesday, October 18th

Time: 10:50

Workshop – How to Usability Test

In this hands-on workshop you will learn how to conduct an actual usability test and analysis on your own website or app. Voted a “Top Session” by a UXPA chapter, you will learn how to create a non-biased test, how to moderate a 1-on-1

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Year: 2016

Date: Wednesday, October 19th

Time: 10:00

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