Speaker World Usability Congress 2016

Juho Paasonen

UX Lead, Zalando

I’m an Experience Design handyman, who is most in his element when building and fostering happy creative teams. Over my 17-year career, I’ve had the chance to rack up a rare mix of UX design, creative direction, and design program management experience, both agency and client side. My past includes positions in Grey Interactive, Nokia Design, Sulake (best known for the virtual world Habbo Hotel), Comptel, and most recently Zalando, where I work as the UX Lead of fleek (www.fleek.de).

During the recent years, I’ve also roamed organisations as a freelance Cultural Change Agent, specialising in helping companies and non-profits of all sizes with the large-scale change management that needs to happen when shifting to the next gear in human-centered practices.

I believe that good design practice is built on letting your inner child flourish and be inquisitive about the everyday events around us. I want to build experiences that draw their heart and soul from real conversations with real people. I also believe in fostering open dialogue within the design community. Above all else, however, I believe in having fun. Enjoy yourself, and you’re halfway there!

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