Speaker World Usability Congress 2016

Marc Hassenzahl

Professor for Experience Design , Folkwang University of the Arts

Dr. Marc Hassenzahl is professor for Experience Design at the Folkwang University of the Arts in Essen, Germany. He combines profound psychological knowledge with a love for interaction design. With his group of designers and psychologists, he explores the theory and practice of designing pleasurable and transforming interactive technologies. Marc is author of “Experience Design. Technology for all the right reasons” and many peer-reviewed papers at the intersection of psychology, design research and interaction/industrial design.


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