Speaker World Usability Congress 2017

Jan Radanitsch

Owner, Smarter Ecommerce GmbH

Jan has been in the Internet industry since 1999. He is the founder and CEO of Smarter Ecommerce GmbH (smec).

Smec develops special software for Google AdWords text display generation and automation from product data feeds. Smec is today one of the most important suppliers in the DACH region. Since 2014, smec has been developing the first fully automatic bid management specifically for Google Shopping Ads – Whoop! – as a rapidly growing SaaS (Software as a Service) model. Jan and his team look after over 200 customers like CEWE, BIPA, Reichelt or Wein & Co.

Jan studied social economy at the JKU Linz and was the managing director of the data force IT Consulting GmbH prior to the founding of smec. As an e-commerce specialist, he often speaks at international conferences and congresses such as SMX Munich, SMX London, Bevh Hamburg, ECOM Berlin or Werbeplanung Summit in Vienna, or moderates specialist events such as the mail-order day or ecom World Vienna. Since 2014, he has been managing the E-Commerce Management diploma course at the advertising academy at WIFI Vienna. He is a juror at departure and AWS and shares his knowledge as a course author at Neukurs.at.

Away from e-commerce and online marketing, he is enthusiastic skier, sailor and kite pilot.


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