Speaker World Usability Congress 2017

Mario Fallast

CEO, smaXtec

Mario studied at Graz University of Technology and Aalto University Helsinki. He is working as an intra- and entrepreneur having broad knowledge in various fields of technology – and the ability to see opportunities to link them. Mario co-founded “smaXtec animal care”, a leading provider of dairy cattle health monitoring solutions. In his daily work and teaching he is promoting a holistic approach of product design, far beyond technical solutions. He is currently working on his PhD thesis on “Customer Experience Journeys in Entrepreneurship Education”

Find more mind-blowing speakers in our conference agenda.


UX Design as Marketing essential in smart farming.

It all started with a simple software tool – a team of engineers wanted to warn dairy farmers as soon as possible when their cows got sick. Within several years, smaXtec turned from a hardware startup to a provider of a leading dairy cattle

Read more ...

Year: 2017

Date: Thursday, October 12th

Time: 13:50

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.