Speaker World Usability Congress 2017

Mario Fallast

CEO, smaXtec

Mario studied at Graz University of Technology and Aalto University Helsinki. He is working as an intra- and entrepreneur having broad knowledge in various fields of technology – and the ability to see opportunities to link them. Mario co-founded “smaXtec animal care”, a leading provider of dairy cattle health monitoring solutions. In his daily work and teaching he is promoting a holistic approach of product design, far beyond technical solutions. He is currently working on his PhD thesis on “Customer Experience Journeys in Entrepreneurship Education”


Find more mind-blowing speakers in our conference agenda.

Talk

UX Design as Marketing essential in smart farming.

It all started with a simple software tool – a team of engineers wanted to warn dairy farmers as soon as possible when their cows got sick. Within several years, smaXtec turned from a hardware startup to a provider of a leading dairy cattle

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Year: 2017

Date: Thursday, October 12th

Time: 13:50


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