In the past 5 years Martin Wunderwald has undergone a remarkable transformation: after his studies in field of computer science, he started as a software engineer, then became head of the IT-department and after that, due to his wish to experience more customer contact, he moved to the sales department. His deep insights in customer centric organisation structures of leading companies across europe is the reason for his enthusiastic debates about conversion- and usability optimization.
Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon within it. To optimize web pages AB-Tests or MVT are established testing methods and are considered as the
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Date: Wednesday, October 11th
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