Martina started as a self-taught Web Designer in 2001. From the very beginning her approach was user-centred despite not being familiar with the now-common phrase of ‘user experience’. In 2007 she finalised her study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has contributed to the digital ecosystems of many recognisable companies such as eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more. Hosting UX Sofia for the past years was a crowning moment of Martina’s UX path, so she decided to give something back to and work closer with the amazing global UX community.

10 UX Design Trends You Shouldn’t Overlook in 2015 \

102 Nations visited World Usablity Congress \

12 illuminating ecommerce stats from January-March 2015 \

14 days left for YOUR EARLY BIRD TICKET \

14 Rules for Creating CTA Buttons That Work \

20 Tips for eCommerce Web Design and Usability \

2015 Opel Astra K Will Introduce Android Auto and Apple CarPlay to Entire Opel Lineup – Video \

3 Ecommerce Trends You Need to Know for a Profitable 2015 \

3 Questions That Will Help You Understand Your Customers Better \

4 New Trends in mHealth \

5 imperatives of user experience design in mobile health technology \

7 Best Practices for Designing a Mobile User Experience \

7 Tips for Creating an App to Help Mental Illness \

7 Ways AR and VR Will Change Tech in 2016 \

8 essential To Do’s for designing a successful bot! \

9 Insights from ecommerce Usability Studies \

9 UX Myths That You Thought Were True But Are Not \

A great conference experience \

A great opportunity for networking \

A review: Daria Kosheleva. Winner of the UX World Championship \

A ride with diamond eyes: The first Arab supercar \

A Shape With a Story to Tell: Coca-Cola and Moleskine Team Up for #MashupCoke Collection \

Affiliate Program World Usability Congress \

Agile User Experience Design \

Alessio Ricco about the World Usability Congress \

Ambient User Experience as a TOP Gartner Technology Trend 2016 \

An experience blog about the Student World Championship written by Prastut Kumar, finalist 2016. \

Anouncing World Usability Congress Connect 2020 \

Apple files patent for ‘humanized’ navigation system \

Are We the “Things” in the Internet of Things? \

Are you a design leader? \

Around the World – World Usability Congress was searched from 151 countries \

Article: Are you ready to license your brand? \

Artificial Intelligence and UX \

Ascom Introduces Integrated Platform that Keeps Patients and Caregivers Connected \

Audi pushes toward fully autonomous cars \

Audi’s sales chief believes half of value creation will be based on in-car tech by 2020 \

Automation Software: 7 Emerging HMI Usability Requirements \

Automotive Cluster Styria is partner 2015 \

Automotive Revolution 2030 \

Berlin Competence Center UseTree at WUC – Prime Partner \

Best conference I’ve been too in a long time! \

Best Practices for Medical App Development Go Beyond Standard UX \

Best Practices to Engage with Cross-Cultural Teams \

Best UX Speakers list ever \

Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience by Yasushi Kusume \

British best practice: Government Service Design Manual \

Call for speakers application WUC18 \

Cannes 2015: On Innovation, Data and Tech \

Carrie Yury about “Managing AGILE RESEARCH” \

Carrie Yury about the WUC \

Carsten Wittenberg: Usability 4.0 \

Change blindness: why people don’t see, what designer expect \

Colors and the UI \

Conversion Rate Optimization: 22 Ways to Increase Site Speed, Performance and Security to Improve Customer Trust \

Converting mobile browsers into buyers \

Convoi by Citrix Dials Up Company Innovation with the Help of UserTesting \

Craig Tomlin about Guerilla UX Research \

Creativity Must Guide the Data-Driven Design Process \

Crowd Reviews as our WUC partner 2016 \

Customer Experience Innovation From The Outside In by Kerry Bodine \

Customer Journey Maps by Kerry Bodine \

CX become a mere lipstick \

Daimler and Qualcomm Will Bring Wireless Charging to Future Mercedes EVs \

Design Thinking or user centred design? SAME? \

Ditch the Printouts, Prototype Instead \

Do not bore your users to death – 11 examples of memorable user experiences in e-commerce \

Do you trust this self-driving Freightliner next to your car? \

Does your face fit? How face recognition technologies are making us look twice \

Does Your Mobile Home Page Drive Visitors Away? \

Don Norman: The three ways that good design makes you happy \

E-Commerce Product List Usability: Report & Benchmark \

Enables this event to be highly beneficial for all attendees \

Endoscopy nurses code in clinic \

Envisioning the Furture of UX \

Essentials to Kick-Start your Design / UX Project \

Evoking Memories: Communicating via Memory in Design \

EXCLUSIV AT THE WORLD USABILITY CONGRESS for every attendee of WUC a free book: “User Experience Redefined” \

Experience Testing with the “Experience Cage” \

Finding a brand’s personality. Then helping it grow. \

Five UX Insights about Uber and the Ridesharing Economy \

For a More Creative Brain, Travel \

Ford’s Sync 3 debut, vehicle launches are out of sync \

From UX to CX \

Global UX Trend Report – Survey \

Google Boosting Mobile-Friendly Websites to the Top of Search Results \

Google is recruiting kids with custom versions of search and YouTube \

Graz applies for IxDA Interaction Week 2020 \

Great speakers and making sure that we got to experience the conference \

Guerrilla Usability at Conferences \

HOT TOPIC: Usability vs. User Experience vs. Customer Experience \

How Branding Influences Purchase Decisions \

How customers choose your brand by Yasushi Kusume \

How do you keep a brand relevant? \

How to make people fall in love with your brand \

How to profit from UX design \

Hyundai is the world’s first automaker to offer Android Auto in a production car \

I loved the venue, the crowd and thoughtfulness of the organization. \

Ignite A Customer-Centric Culture With Customer Insights \

Improving the multichannel customer experience \

Innovation, Exceptional Experience and Sustainable Success Made Easy: The NI© Needs Innovation Model \

Innovation, Exceptional Experience and Sustainable Success Made Easy: The NI© Needs Innovation Model \


Inspiration Startup Canvas & Game \

Interface Moss \

Interview with Craig Tomlin \

Interview with Damjan Obal \

Interview with Prof. Marc Hassenzahl \

Interview with Yury Vetrov, \

Intuitively Right: Inclusive Design And Accessibility \

Japan Pulls Olympics Logo Under Accusations of Design Plagiarism \

Japanese duo create interactive prints \

Javier Bargas Avila working at #Google at the World Usability Congress – COME and JOIN \

Joel Marsh: Basic UX Principles \

Kerry Bodine: A Video about Marketing and Customer Experience \

Kerry Bodine: Service Design – The Most Important Design Discipline You’ve Never Heard Of \

Kerry Bodine: The 4 Types of Customer Journey Maps \

Land Registry: the tools that helped us complete our concept \

Lean User Research Workshop with Tomer Sharon – Speaker 2012 at WUC \

Lenovo phone features virtual keyboard \

Lenovo shows smartphone that lets users interact with projected content \

Love What You Do by Arne van Oosterom \

Making the Most of Micro-Moments in the Customer Journey \

Managing Cross-Cultural Project Teams \

Mapping Customer Experience Excellence by Arne van Oosterom \

Marcin Treder, CEO at UXPIN about Design Systems and the problem of scaling design in an organisation! \

Marrying User-Centered Design with the Agile Software Development Process: 7 Tips for Success \

Modals on Mobile: How to use them wisely \

More than 2 tons of LEGO ® bricks, 4 days construction period and 7,000 children \

MyAirCoach: Involving Patients to Develop a Mobile System to Self-manage Asthma \

New Format “Chalk-Talks” \

New Zealand bank ASB introduces a cashless money box for kids \

Next Generation of Digital UX \

Omni-channel Retailing \

Omnichannel vs Multichannel and the Store of the Future \

On leading a new kind of UX workshop \

One of the best UX conferences I’ve ever attended \

Opening speech 2017 – BRUCE HORN is working on Intel’s Artificial Intelligence! \

Our new branding! \

Out of technology? \

Page Clinton \

Part 1: Key Learnings from Online Gaming for a better ROI \

Power of the User: Lessons learned from mHealth usability testing & tips for your innovation \

Presentation at UXALIVE in Istanbul about the NEEDS INNOVATION MODEL \

Product Manager and UX Designer – What’s the Difference? \

Putting the EU’s E-Commerce Puzzle Together \

Quote by Jacob Nielson \

Ramy Nassar – one of the best-organized conferences I’ve attended in many years \

Recommandation rate 8 out of 10 \

Remaking the Making Company by Maria Giudice, VP Autodesk \

Robot Walker for Elderly People in Public Spaces \

Service Design Agency Overview, 2013 \

Smartphone transforms to desktop PC: How it works Microsoft Continuum \

Sniff Smartphone: detecting cancer patients on their odor \

Stefan Moritz: transformation of the world’s market orientation – from products to services! \

Student UX World Championship \

Study: travel industry is bad equipped for mobile clients \

Supplier competition intensifies for infotainment software \

Tesla’s Battery Grabbed $800 Million in Its First Week \

The 5 most important invisible SKILLS of a UX HERO! \

The 6 Pieces of the Customer Experience Puzzle \

The best and most important conference on Usability in the world \

The Christmas Special \

The Future of Customer Journey Mapping \

The Future of UX – What’s coming next? \