Speaker World Usability Congress 2018

Akar Şümşet

Founder, Invertiv

Akar Sumset is the founder of INVERTIV, a “Product Driven” training and consultancy company. He’s been working on digital products for almost a decade now. Akar holds a master’s degree on Persuasion and a Bachelor’s degree in Mathematical Engineering. The companies he has worked with includes Coca Cola, Vodafone, Comodo, Turkcell (Turkish Telco Giant), Akbank (Leading Turkish Bank) etc. and some startups including Zeplin.io (During his time at Startupbootcamp). He’s also a top writer at Medium writing for publications like UX Collective, UX Planet as well as Smashing Magazine. He organizes ProductTank Istanbul and enjoys speaking and hosting workshops at international events.

Find more mind-blowing speakers in our conference agenda.


Gamifying Products Using Behavioral Design Techniques – A Holistic Application

This workshop will first show participants how brand, product and ux design relate to each other and where gamification sits in this web of relationship. Then, we’ll learn why gamification works and how it is applied from a

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Year: 2018

Date: Wednesday, October 17th

Time: 10:15

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