Speaker World Usability Congress 2018

Andrea Picchi

Design Lead, Design Director at ThinkDesign

Andrea Picchi is an experience designer with a background in cognitive psychology and computer science that refined his background in human-computer interaction at Stanford and design thinking and business at MIT.

With 20+ years of experience in UX-UI, product and service design field, in the past 10+ years, he has been leading teams and personally contributing to the creation of integrated omnichannel, holistic, experiences.

He had worked with, and for, companies like Apple, Google, Samsung, Nokia, and Sony, but also Virgin Media, Ryanair. He’s currently Design Lead at British Airways.

While remaining focused on the human-centered craft of experience design, in the past years Andrea dedicates himself to the challenge of adopting, nurturing, and scaling the human-centered mindset inside an organization.

Find more mind-blowing speakers in our conference agenda.


Continuous Innovation: Going beyond Agile, Lean, and Design Thinking toward a new human-centered paradigm of working.

The modern digital landscape transformed the way companies do business and the fundamental definition of sustainable business. The software is now the connective tissue of every product and service, and people increased affinity with technology

Read more ...

Year: 2018

Date: Wednesday, October 17th

Time: 10:15

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