Andy Dae-Yol Na

I’m a head of UX Design team, worked based on both Customer centric and Business-friendly Insight, harmonized with Global Talents. Proven UX design skill and management ability making something innovative enough to be the best practice in the target business area by the design experimentation & insight. Challenged to make world 1^st & best design concept leading the design trend. Main projects are mini IoT, 3^rd Generation wall-mounted washing machine with SmartHome(SKT SmartHome, Alibaba’s Ali-Smart, JD.com’s SmartHome), I launched MelOn Music Store(50% of Korean Music Market). I also launched LG SmartWorld(App Store of TV, Smart Phone, Washing Machine, Refrigerator, etc). I was an the UX pioneer of LG, head of 1^st Service UX Design and 1^st establisher of LG UX Identity.