Speaker World Usability Congress 2018

Sean Chiu

Head of UX, Lazada, Alibaba Group.

Haohsuan Chiu is currently the Head of UX design in Lazada bringing the Alibaba e-commerce design experience to South East Asia market and conducting various user researches on globalocalization design with cross-border projects to adapt the culture. Before he was appointed to this role, he has been contributing his expertise in user research, service design, creative design, product design and leading many product projects in different business units inside Alibaba Group. Previous Lazada, he was the Product Design Director of Alibaba Music and Live entertainment group. His team has own a Good Design Award this year for content design, and through adapting new design methods and technology innovations, his team was able to accelerating service experience upgrade in live entertainment industry in China. Before joining Alibaba, he was the usability design lead in Acer Inc. conducting design thinking to innovate the next generation product and running design engineering to help improve hardware and software quality and user experience for running product lines.

Sean’s role always serve as not only a designer but also a product owner in the company. His unique working philosophy and design practice approach has always brought his design teams stronger voices and had more influence in organizations.


Head of UX, Lazada (Alibaba Group) Singapore 2018/8~

Role & Responsibilities

  1. Globalocalization and campaign Design
  2. Implementing Design engineering to enhance the efficient of design process.
  3. Coordinated User Experience Design & Research Projects to support all business requirement.

Find more mind-blowing speakers in our conference agenda.


The mind of design that empowers

Learn about Alibaba’s humanic approaches in developing future technologies Understand the impacts of AI design today in Alibaba market places and how to react Observe and find new design opportunities to create new experiences for human

Read more ...

Year: 2018

Date: Thursday, October 18th

Time: 15:00

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