Speaker World Usability Congress 2019

Deborah O’Malley

Founder, GuessTheTest.com

Deborah O’Malley is a passionate data-driven marketer specialized in UX strategy, Conversion Rate Optimization (CRO), and A/B testing.

Deborah pursued a master’s of science degree, specializing in eye tracking technology. Awarded several scholarships for top student achievement, Deborah’s master’s thesis used eye-tracking technology to assess what images and techniques work best in digital ads. Her findings have been published in six prestigious peer-reviewed journals and are a source of inspiration for many digital marketers, worldwide. A talented web optimization strategist and marketer, Deborah has since had the privilege to work with clients analyzing, assessing, and suggesting how to optimize their sites.

With this unique experience, Deborah has become truly informed about what works and doesn’t in UX, CRO, and A/B testing. She’s now synthesized this knowledge into a digital marketing resource she’s founded www.GuessTheTest.com which helps others in the field learn and apply industry best practices.

Deborah is Google Analytics certified and, if you give her the chance, she’ll happily talk to you for hours about anything web optimization.

Deborah will be presenting at the World Usability Congress 2019.

Find more international speakers in our conference agenda for 2019.


The Top 10 proven Principles every UX Strategist should know

Description In this practical, interactive, strategy session, you’ll be challenged to evaluate your current practice and consider applying these top 10 proven web optimization techniques — that every UX professional should

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Year: 2019

Date: Wednesday, October 16th

Time: 10:15