Speaker World Usability Congress 2019

Trip O’Dell

Managing Partner, Dark Matter

Trip O’Dell’s design work at Adobe, Microsoft, and Amazon has touched the lives of billions of people around the world with products that shape the ways we learn, shop, communicate with loved ones, experience literature, get our packages and even turn on the lights.

He combines a deep sense of empathy, an analytical mind, and a knack for connecting complex systems with human needs. His work has resulted in numerous awards, patents, new products, features and a reputation for building and leading high performing teams that get to the right solutions and outcomes quickly.

Trip O’Dell experience features projects that range from designing video games for the Chicago Field Museum to building the service design team responsible for multiple Alexa service horizontals, and scaling Amazon’s ‘last mile’ delivery experience from a 2-city pilot to an $11.5 billion global logistics system delivering over 1.5 billion packages globally, in just 18 months.


  • Product design leadership roles at Adobe, Microsoft, Amazon, startups and as an independent consultant.
  • 5 US patents for interaction design concepts related to accessibility, and inclusion, media and publishing, voice interaction, and social interaction.
  • Design leadership for two design-led product concepts that were built and shipped by Amazon.
  • Featured speaker at Interaction 13 (Toronto), IXDA Redux NYC and Fluxible 1 in Waterloo CA”

Find more mind-blowing speakers in our conference agenda.


Design and Dark Matter, how to connect storytelling and business outcomes

Description Service design is about all the invisible aspects of a brand or product experience, but designers are frequently tasked with only the superficial parts of a customer problem. How do we break out of a pixel-perfect box? This

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Year: 2019

Date: Thursday, October 17th

Time: 10:30

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