Speaker World Usability Congress 2020

Barbara Koop

Design Director, Global COE Lead Usability, Philips Experience Design

User Experience expert with a background in cognitive psychology and AI. Very experienced in Usability, UX methodology, design thinking and data strategy. Sincerely passionate about people and creating the magic (or rather, science) of an amazing experience. I enjoy spreading the word of the user in management, masterclasses and public speaking.

Find more mind-blowing speakers in our conference agenda.


Make the user count: Measuring UX in Healthcare

Measuring UX is a hot topic. In order to improve deliberately and steer innovation direction, it is important that we move away from our underbelly and actually start measuring. Impossible? We don’t think so! Barbara will share the design

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Year: 2020

Date: Thursday, October 14th

Time: 10:30

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