Derek is a storyteller in the broadest sense. He has delivered countless live pieces-to-camera for multinationals. Carried out TV interviews with the world’s greatest footballers (Lionel Messi, Johann Cruijff…). Presented at exhibitions in Europe and North America. Spoken with a multitude of CEOs and business leaders to generate input for articles, speeches, scripts and other media. Filmed multi-day leadership journeys on three continents. Ghostwritten two books on personal development. And given pitching/story creation guidance during workshops.
In a freelance career spanning 20 years, Derek has worked together with organisations ranging from the BBC and UEFA to Philips, Vodafone and KLM. Two decades of close cooperation with Philips Design, in particular, have helped him fully embrace the importance of optimising the user experience and of putting people, not technology, at the heart of the design process.
When testing future healthcare concepts for usability, how can you craft a single story that hits the sweet spot with everyone from cardiovascular surgeons to embassy officials, and from hospital administrators to colleagues?
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Date: Thursday, October 22nd
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