Supported by
Speaker World Usability Congress 2020
Sadok Cervantes
UX Designer, Wikipedia
Sadok was named one of the “Most Innovative Designers of The Year” by FastCompany magazine.
He was awarded one of the 2020 Global Mobile Awards by GSMA, for Best Mobile Innovation.
He has led Design and Product teams for iconic brands such as Wikipedia, Lufthansa, Allianz, TripAdvisor, and The MIT Media Lab, increasing their success metrics and user satisfaction through user research, user testing, branding, visual design, prototyping, A/B testing, and coding.
Sadok is also a UX Mentor and Career Coach at several online design schools like DesignLab, CareerFoundry, and Springboard, where he has helped hundreds of students to be successful in the tech industry.
Find more mind-blowing speakers in our conference agenda.
Talk
Research is not enough: Measuring human behaviour
“If I had asked people what they wanted, they would have said faster horses. -Henry Ford”. User research can only take you so far. Observing and analyzing human behaviour is as critical in digital products as it is on the field. User
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Year: 2020
Date: Wednesday, October 13th
Time: 13:00
