For over 24 years, I have conceptualized, designed and managed the production of many digital projects for a wide range of clients involving Digital Transformation, Digital Strategy, UX, Usability, Design Thinking and, Customer Experience. Currently at RBBi as the CEO – A venture I co-founded as the first UX, CX and Usability consultancy firm in the Middle East.
My philosophy towards work and this industry comes from the way I live the rest of my life: exploring and reading about new technologies, gadgets and digital trends, listening, observing, analyzing, thinking, sharing, and creating. A professor of mine once pointed out that any great creative is a result of influences, so I hold myself responsible for ensuring that the time i spend outside my work is with creativity, art, gadgets and learning from life’s experiences.
And if asked, I expect my friends would say I’m genial, enthusiastic, a good listener, calm and I relate well to people from all walks of life.
Specialties: User Experience, Usability, Online branding & strategy, usability, information architecture, interaction design, and online & offline interactive media, user experience, digital media
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