Speaker World Usability Congress c20

Anouk Vastert

Global Customer Experience Advisor, SAP

Anouk started with SAP in April 2020 as Customer Experience Advisor, after 15 years in Philips and 8 years with Coca-Cola in various customer experience, marketing and sales roles. In this Global CX role she works intensively with SAP’s largest global accounts. Together with sales teams she partners with customers in order to increase their customer experience in all touch points. Through assessments of experience maturity (Sales-Digital-Services, B2C and B2B) and through the joint execution of end 2 end customer journey mapping. Anouk is an expert in Customer Experience End 2 End transformation and change management. Her passion is helping companies to change from inside-out product and process focus, to outside-in Customer focus.


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