Global UX Director, King
Global UX Director @ King (the makers of Candy Crush)
Professor: ESADE, KSchool, Universitat Abat Oliba, LCI Barcelona
Mentor: Google Launchpad (Barcelona, Johannesburg, Kiev)
I’ve led product design and develops teams in the US and Europe for over a decade, specializing in key, strategic projects at innovative startups like Tuenti. Today as Senior Director for Experimental UX at King, I help design and test amazing new features for our players.
Whether I’m improving “onboarding” for new customers or designing a new kind of social network based on what not who you know, I use my experience in UX and my passion for user psychology to deliver real, measurable results.
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