Craig Tomlin

William Craig Tomlin is a senior user experience strategist, researcher and conversion rate optimization expert. He’s author of the book, “UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites.” He’s a Certified Usability Analyst who conducts
UX research, CRO and UX design optimization to increase Return On Investment. He consults with start-ups to the Fortune 500 and has been optimizing websites, mobile sites and apps for over 20 years. He’s worked with firms including; AT&T, CDC.gov, Charles Schwab, DirecTV, Disney, IBM, Prudential Insurance Company, Sprint, Verizon, Zurich Insurance Company and many more. He’s a former President of the User Experience Professional’s Association Austin chapter, and a speaker at conferences including; InnoTech, SXSW, UXPA, World Usability Congress, and more.