Speaker World Usability Congress c20

Ksenia Khalina

Global Customer Marketing Leader and Executive Consultant, Randos

Ksenia is a Global Customer Marketing Leader and Executive Consultant.

Today Ksenia works as a PR & Marketing Director at RANDOS, after 15 years in HEINEKEN, CHUPA-CHUPS, COLGATE-PALMOLIVE, RECKITT BENCKISER as Global Head of Trade & Shopper Marketing and in other various marketing and sales roles.

Ksenia’s business and leadership achievements as well as her competency and passion for customer happiness, brand growth, new retail, e-commerce, social commerce and creative excellence in customer experience & activation, – earned Ksenia a strong credibility and recognition on the global level as an expert in data-driven consumer and shopper marketing, omnichannel customer experience and integrated activation campaigns.

Her personal track record includes numerous effectively and efficiently implemented:
– Marketing, Sales, E-commerce Strategies and Strategic Digital Guidelines on the country, regional and global levels;
– Product innovation launches for world-famous brands like Heineken, Chupa-Chups, and Colgate;
– Integrated brand activation and customer experience campaigns such as global omnichannel activations of Heineken® sponsorship platforms UCL, Formula 1, James Bond, and Rugby World Cup.


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