Speaker World Usability Congress c20

Sabrina Duda

Head of User Experience, Agency in London, soon to be announced!

Sabrina Duda has over 20 years of experience in user experience and is passionate about design and user-centered product development. Sabrina earned a degree in Psychology (Master of Science equivalent) at Humboldt University in Berlin, Germany, specializing in Engineering Psychology and Cognitive Ergonomics. In October 2020, she will start a new role as Head of User Experience at an agency in London. In 1999, Sabrina co-founded one of the first usability agencies in Germany, eye square GmbH, and served for over 12 years as a managing director and partner. She led user research and UX projects for numerous blue-chip clients in Europe and the US. In 2015, Sabrina moved to the UK. She uses lean and agile processes, remote user research methods, and the Government Digital Service (GDS) design approach. She is a UXPA International mentor and active in the worldwide UX community. Sabrina frequently writes and speaks about UX. Read more about her on www.smiling.club!

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