Speaker World Usability Congress c20

Sean Chiu

Design Director, Alibaba Group

Sean Chiu is currently the executive vice president and Head of UX Design in Lazada, bringing the Alibaba e-commerce design experience to South East Asia market and conducting various user researches on glocalisation design with cross-border projects to adapt the culture. Before he was appointed to this role, he has been contributing his expertise in user research, service design, reative design, product design and leading many product design projects in different business units inside Alibaba Group. Previous Lazada, he was the Product Design Director of Alibaba Music and Live entertainment group. His team has owned a 2018 Good Design Award for content design, and through adapting new design methods and technology innovations, his team was able to accelerating service experience upgrade in live entertainment industry in China. Before joining Alibaba, he was the usability design lead in Acer Inc. conducting design thinking to innovate the next generation product and running design engineering to help improve hardware and software quality and user experience for running product lines. Sean’s role always serves as not only a designer but also a product owner in the company. His unique working philosophy and design practice approach has always brought his design teams stronger voices and had more influence in organisations.


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