Speaker World Usability Congress c20

Siri Breen

UX Director and Digital Communications, Siemens

Siri works as a User Experience Lead in Corporate Communications at Siemens. Her aim is to push the boundaries of what traditionally defines communication in large corporations. “Digital is the artery of all communication activities we do at Siemens. We have a great team of data scientists, developers, designers, and content creators, who all motivate each other to be constantly bolder and think outside the box to create the best experience for our users externally and internally.”
In her role, Siri defines UX strategy within the area of Digital Communications and leads the design team in developing new digital platforms, both internally and externally. Before Siemens, she spent ten years working for ABB Ltd, two of those in Corporate Research, where she brought user experience and user research into the field of industrial applications.
Followed by a couple of years in Credit Suisse, where she worked in the interface between clients and advisors on optimising the client experience throughout all touch points, both on- and offline. Siri also spent one year working as a UX designer in a FinTech startup, defining a future-proof model of wealth management for the UHNW segment.
She holds a Master’s Degree in Industrial Design Engineering, with a special focus on Human Machine Interaction.


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