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THANK YOU 

to all attendees and speakers of the year 2026 – you were great!

2027 the World Usability Congress tackles one critical question:

How must organizations adapt when AI changes the way we work, decide, and create value?

Under the theme THE ADAPTIVE ENTERPRISE, we explore real-world challenges in strategy, leadership, AI & robotics, critical operations, and human-centered design. Expect bold ideas, practical insights, challenging discussions, and hands-on workshops that go beyond theory.

THIS IS THE WORLD USABILITY CONGRESS.

Just another boring conference

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CALL FOR SPEAKERS 2027

Are you ready to be part for 2027?

Apply as a speaker and join the best strategic conference about “ADAPTIVE ENTERPRISE”  together with the world’s leading experts in the field!

Blind tickets until Dec. 31st

What attendees say

It was indeed a magical conference. Meeting so many brilliant and kind people is always my favorite part of the event. Thanks for your kind words, I am touched if this resonated with you and looking forward to hear how you put it in action. 🫶🏽

Javier Andrés Bargas-Avila

“A team is a group of people who collectively achieve more than each individual by themselves, where everyone supports each other, achievements and mistakes are celebrated, and the ‘we’ is always stronger than the ‘me’.”

That line perfectly captured the spirit of the conference — the magic that happens when individuals come together to create something greater than themselves.

✨ Believe in it. Magic moments do exist. ✨

Marinela Roher

Still buzzing from my time at the World Usability Congress 2025 in Graz 🇦🇹

What an incredible week! Packed with ideas, inspiring conversations, and industry giants shaping the future of design and research.

It was my first time on stage, and I couldn’t have asked for a better community to share my talk with. The energy, curiosity and openness in every session reminded me why I love this field so much.

Already counting down to next year ✨

Nosipho Nwigbo

Global Usability Council 27

Together with Elizabeth Rosenzweig, the founder of World Usability Day, we will discuss the future of systems and businesses in a roundtable discussion featuring representatives from business, academia, politics, and UX professionals.

Usability for a better world

What makes WUC unique?

Ratify as a service

Have the possibility give us feedback through our Ratify, so we can improve and give you an even better conference. Now for everyone. www.ratefy.events

Connect Area

In the Connect Area, discussion takes a new approach: topic-specific and question-driven conversations replace traditional panels. This focused format encourages fresh perspectives, meaningful exchange, and targeted networking around shared challenges and ideas.

Schlossberg Networking Dinner

WUC is more than a simple conference. It is a networking conference with unique possiblities to meet people and to know each other. Styrian breakfast, Chestnuts & Storm, Pegasus meets UX Graz and many more

Leaders Exchange

For all leaders from all professions, we are discussing and working on a future HUMAN CENTRED ORGANISATION.

At the World Usability Congress, your brand and product step into the spotlight.
Connect with global UX leaders, decision-makers, and innovators and turn great ideas into visible success.
Show what makes your product unique, strengthen your brand presence, and become visible where usability shapes the future.

Another boring events is coming!

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Castle of lost Magic

Secure Your Seat at the Castle – Until April 2027!

Join a 3-day immersive experience that will ignite your creativity, sharpen your strategy, and teach you how to craft unforgettable moments that truly matter.

Business Boost by Ganesh Karthik Sankar

UX is a human-centered business driver that boosts growth, efficiency, and long-term value even in an AI-driven world. The interview explains that UX (User Experience) is a critical business driver across both consumer and enterprise products. In consumer products,...

The Value of UX in less than 5 minutes – a Summary

The Value of UX: Insights from Experts Across Industry, Academia, and Practice User Experience (UX) has evolved from a design discipline focused on usability into a strategic driver for business, technology, and society. Across a series of interviews with UX leaders,...

Designing for inclusion with Anthony Giannoumis

In the interview, Anthony Giannoumis explains that the value of UX (User Experience) comes down to three key points: New Perspectives UX helps organizations see their products and services from viewpoints they would not otherwise recognize. It reveals insights that...

UX delivers the right experience with Thomas Jackstädt

UX creates experiences that feel intuitive, supportive, and respectful of users’ goals by guiding them smoothly without friction or confusion. For organizations, intentional UX design is a strategic advantage, it clarifies offerings, differentiates from competitors,...

User Experience (UX) delivers value with Alexander Varro

User Experience (UX) delivers value on three interconnected levels: users, businesses, and teams. For users, UX simplifies complex work, reduces errors, and enables people to focus on their core tasks rather than struggling with tools. For businesses, UX increases...

ensure problem-solving is at the heart of product development with Javier Bargas

In the interview, Javier, a UX coach and keynote speaker, emphasizes that the core value of UX is helping product development teams focus on real problems rather than jumping straight to solutions or technologies. While many associate UX with creating delightful,...

UX delivers real ROI – Tushar Deshmukh

Tushar, a leading UX advocate in India, stresses the importance of ethical UX, especially in the age of AI. He warns that without proper human-centered practices rooted in research, accessibility, and usability products risk failing, regardless of how advanced the...

Designing the World We Want – Jared Huke

Jared has been in UX for over 30 years, long before it was even called "UX." For him, design is not just a job — it’s a way to improve the world. He believes UX is one of humanity’s most powerful tools to shape better systems, products, and experiences, especially now...

UX is for Life – Konrad Baumann

Konrad has been teaching UX for more than 10 years, and he believes it's a job that will stay important for a lifetime — even in the age of AI. He sees UX as a way to help businesses grow, help users stay safe and happy, and even help save lives, especially in...

Riskmanagement & The value of UX with Claudia Bruckschwaiger

Claudia Bruckschwaiger emphasizes that the value of UX (User Experience) can be seen from multiple perspectives: Product Quality and Customer Loyalty: UX improves the quality of products, systems, and services by ensuring they meet real user needs. This leads to...

MAGIC MOMENTS

Open a new frontier in how we think about experiences. Meet Magic Moments: How to Intentionally Engineer Transformative Experiences, where storytelling, science and strategy converge to deliver something truly powerful.

Gallery

Find photos of our recent and previous events below.

Ready to join WUC 2027?

12–14 October · Graz · 70+ speakers