Why we do what we do- Loving the User
Leadership
Key Learnings
Understanding the importance of deeply caring for people
Finding human touch points to connect your designs at a deeper level
Understanding how to target you designs to appeal to the Physical, emotional and intellectual needs of the user
Expert Level 5 - years
Speaker
Joe Lanzisero
Lanzisero Creative
Principle
Content
To be a great Human Centered designer you must really understand and care about people and the human condition. When I was at Disney Imagineering we learned that Walt Disney wanted to call his customers "Guests," because he said every person should be treated special. He said "To be a great communicator you must really understand and care for the guest." This is the core of my speech. I will use case studies from my various projects showing how our love and understanding of the user helped us to create deeper more meaningful user experiences.
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