From Strategy to Screens: The UX Leader’s Map Over the River & Through the Woods
to
Key Learnings
- Creating a Executive Product Brief for alignment before starting
- Translating Long term goals to short term execution
- How to measure the UX towards the outcomes
Speakers
Speaker: Jenn Whittingham
Profession: Senior Manager of UX
Workplace: TBD currently UX Diaries
Description
Executive vision often breaks down between strategy and delivery. Senior UX leaders play a critical role as the bridge between executive intent and actionable team execution—translating long-term goals into clear metrics, milestones, and workflows that teams can deliver against. In this session, I’ll share a practical framework for turning high-level strategy into measurable outcomes. We’ll walk through real examples, including a Product Brief, Roadmap alignment, and Success Metrics definition, demonstrating how to create visibility from leadership to execution teams, improve decision-making, and accelerate outcomes. Attendees will leave with tactical tools and templates to drive alignment, measure UX impact, and ensure the product direction remains tightly connected to organizational strategy and customer value.