Enterprise UX Transformation: UX as Organizational Change
to
Location:
Hall 1A
Topic:
enterprise ux
Key Learnings
- How to anchor UX within organizational structures
- Which phases a UX maturity journey goes through
- Why UX transformation succeeds only with strong leadership
Speakers
Speaker: Alexander Varro
Profession: CEO
Workplace: 8reasons Digital GmbH
Description
UX is not a project, it is a cultural shift. This talk explores how large organizations can truly scale UX through UX maturity models, design governance, research operations and systemic thinking. We show how to align UX strategy, IT and business so that “we do UX” turns into a genuine “we are UX driven”.