Designing beyond AI Hype
to
Location:
Hall 1B
Topic:
ai, ethics & ux
Key Learnings
- How AI decision-making changes when responsibility, regulation, and long-term impact come into play
- How design helps organisations move from novelty to responsibility
- What “designing for impact” really means once AI is embedded in services
Speakers
Speaker: Scott Parker
Profession: Design and Experience Consultant
Workplace: Scott Parker: Design and Experience Consultant
Description
As AI moves from experimentation to expectation, organisations are discovering that technical capability is no longer the hard part. This talk explores what changes when the hype fades and AI decisions have to hold up to scrutiny - legally, ethically, operationally, and from a human experience perspective. It focuses on the role of design in navigating this shift, beyond demos and pilots, into real-world impact.