When Good UX meets Bad Operations
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Key Learnings
- How to identify the operational problems that UX alone cannot solve.
- How to design interfaces around real Dark stores, fulfilment and last-mile workflows.
- How to reduce cognitive load, exceptions and unnecessary system steps for frontline users.
Speakers
Speaker: Alexander Gomes
Profession: Supply Chain Director
Workplace: Consultant
Description
We often judge digital experience by what happens on the screen. But in operations, the real test begins after the user clicks, scans, confirms, picks, dispatches or delivers in the fulfillment center, dark store. A beautifully designed interface cannot compensate for poor inventory accuracy, weak routing, delayed system updates, bad master data or broken fulfilment processes. Drawing from real warehouse, Dark Stores, WMS, eCommerce fulfilment and last-mile operations, this talk explores the gap between good UX and operational reality. 1. What happens when a picker gets the right screen but the wrong stock location? 2. When route optimization ignores what the driver knows? 3. When a Dark Store system creates more steps instead of removing them? 4. When the dashboard looks perfect, but the floor is struggling? The discussion will focus on designing systems around the people who actually use them under pressure. The central idea is simple: UX should not stop at ease of use. It should help operations complete the job correctly, quickly and with less mental effort. Good UX makes the screen better. Great UX makes the operation better. Helps by intuitively knowing where the humans are failing. https://lnkd.in/p/dHr22iqK