Strategic Storytelling: How to Drive Decisions and Influence Outcomes
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Key Learnings
- Build predictive models of their stakeholders by documenting decision-making patterns, communication preferences, quality standards, and objection triggers.
- Master the art of pre-selling by implementing three tactical approaches: co-creation, feedback loops, and strategic advice-seeking.
- Structure presentations using the Question Loop framework to guide stakeholders through strategic thinking by starting with a clear question.
Speakers
Speaker: Rinaldo Ugrina
Profession: Strategic Product Manager
Workplace: Independent
Description
You've done the work. You've identified the right problems. You've built solutions that will genuinely move the business forward. But when you present to stakeholders, something gets lost. Your insights get buried under questions about timelines and trade-offs. Your strategic rationale disappears into "let's revisit this next quarter." The meeting ends with polite nods... and no decision. The problem isn't your work. It's how you're communicating it. Great work doesn't speak for itself. It needs strategic communication to move from insight to implementation. This session teaches you proven frameworks for transforming your work into persuasive narratives that command attention, align stakeholders, and unlock real decisions. Drawing from 200+ high-stakes presentations on design and product strategy for Google, Amazon, Meta, Stripe, and others, Rinaldo will teach you how to read your stakeholders, frame your ideas around what actually matters to leadership, and build buy-in before you ever enter the room. You'll leave with practical tools you can use immediately and a communication framework that works for any high-stakes presentation.