No More “Either-Or”: Bridging Operational and Strategic UX
to
Key Learnings
- 1. How small changes to UX deliverables create strategic impact
- 2. How small mindset and process shifts in research and prototyping enable strategy work
- 3. How rethinking the presentation of UX work drives impact and decisions
Speakers
Speaker: Steffen Weichert
Profession: Senior UX Consultant
Workplace: usability.de
Description
Are you working operationally or strategically in UX? This talk challenges that either/or thinking and shows how everyday UX work can become a strong strategic lever. Using real project examples from healthcare (Siemens Healthineers), industry (CLAAS), and digital products (Messe Frankfurt), I demonstrate a mindset shift: operational UX work should be designed with a view beyond the narrow project or product scope. The key question becomes how the same project outcome can serve the project itself - and at the same time create impact deeper into the organization and spark interest in UX. The talk illustrates this shift through three areas: (1) the experience of UX—how results and UX practitioners are perceived beyond the project core; (2) repurposing prototyping from solution design to a strategic change instrument; (3) changing how UX results are communicated to increase impact, for example by replacing classic UX reports with agile testing formats. Core idea: Stop separating operational and strategic UX. Always think of operational UX work as strategic—and design project approaches and deliverables accordingly.