Your Leadership Is F*cking It Up
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Key Learnings
- See how leadership choices about hiring, incentives, and decision-making quietly determine whether teams build products that work for diverse users.
- Understand how everyday leadership behaviours influence whose voices get heard, which users get considered, and which risks get ignored.
- Learn simple leadership habits that help teams surface problems earlier and build products that work better for more people.
Speakers
Speaker: Anthony Giannoumis
Profession: Inclusive AI Speaker
Workplace: Inclusive Creation AS
Description
Most bad user experiences aren’t caused by bad designers. They’re caused by leadership. Leadership decides who gets hired. Leadership decides whose voices count. Leadership decides which users matter, and which ones quietly disappear from the room. Those decisions ripple through teams, research, design, and eventually into the systems and products we interact with every day. By the time the UX team is working on what is going wrong, the real decisions have already been made. In this keynote, Dr. Anthony Giannoumis argues that inclusive leadership isn’t a soft culture initiative. It’s a core driver of product quality, innovation, and risk management. Drawing on stories from UX, accessibility, and real-world technology failures, he shows how leadership behaviour quietly determines whether teams build systems that work for everyone or systems that leave people behind. Expect sharp storytelling, a bit of irreverence, and a very practical takeaway: If leadership excludes people from the conversation, the product will exclude people too. UX doesn’t break by accident. It breaks by leadership.