UX leadership in large organisations: Teaching an elephant to dance
to
Location:
Hall 1B
Topic:
leadership
Key Learnings
- What are the most important principles for driving UX-related organisational change?
- How can you be more effective in convincing (and enabling) user centricity?
- How can you scale that up, or get started in a larger company with a lot of old habits?
Speakers
Speaker: Barbara Koop
Profession: Head of Usability
Workplace: Philips
Description
User Centered Design requires truly putting your users first. But how should organisations be designed to do that? And what about large corporates? How do we help change culture and enable true user centricity, when companies are stuck in old habits? Let me take you through my leadership journey from several large (and smaller) organisations and share what I have learned over the years, and how that might help you make a difference in your own world.