UX Growth Framework: Practical Strategies for advancing UX in Your Organization
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Key Learnings
- Understand the key stages of UX maturity and identify your organization’s current maturity level using a guided self-assessment.
- Recognize common UX strategy pitfalls and apply realistic, evidence-based countermeasures.
- Co-create practical strategies to strengthen UX impact in your organization and take home the UX Growth Canvas as a reusable tool.
Speakers
Speaker: Hanna Köhler
Profession: Chapter Lead UX
Workplace: Deutsche Telekom IT Gmbh
Speaker: Natalie Woletz
Profession: UX Professional
Workplace: Boehringer Ingelheim
Description
How do you move from isolated UX efforts to an organization-wide UX mindset that drives measurable impact? In this hands-on workshop, participants explore a practical framework to grow UX maturity in their own organization, regardless of size or structure. Drawing on real-world experience from enterprise and corporate settings, we share what really makes UX stick: the critical enablers, typical pitfalls, and how to move from awareness to action. Through a mix of reflection, peer exchange, and guided group work, participants identify their current maturity stage, learn about proven levers for change, and co-create solutions for their own contexts. The workshop introduces the UX Growth Framework, a simple yet powerful model that connects culture, skills, processes, and governance. Participants leave with a tangible roadmap and actionable next steps to advance UX maturity in their organization.