Infrastructure Is Influence: How ResearchOps Gives UX Research Its True Power
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Key Learnings
- Learn how ResearchOps shifts UX research from reactive participation to durable organizational impact.
- How to design a foundational ResearchOps framework to capture, govern, and activate research knowledge in ways that support proactive decision-making across teams.
- Steps to operationalize and embed research into everyday workflows, enabling cross-functional teams to access and use insights before decisions are made.
Speakers
Speaker: Scott Faranello
Profession: Principal UX Resesrcher
Workplace: Arvest Bank
Description
UX researchers have spent years advocating for a “seat at the table” to influence business decisions that impact end users. Yet even when that seat is granted, many researchers still struggle to align with cross-functional teams in a meaningful and sustainable way. The issue isn’t a lack of effort or intent, it’s that involvement alone doesn’t scale. What’s missing is the foundational infrastructure that ResearchOps provides, enabling researchers to move from order-takers to orchestrators of insight and transforming one-off research engagements into a sustainable and durable organizational capability. Using real-world examples, a common framework, and practical steps, this talk explains how to establish a ResearchOps foundation that democratizes, governs, and embeds research across an organization, giving researchers a “seat at the table” even when they’re not in the room.