Not another AI Talk – How AI actually changed our product development process

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Location: Hall 1B Topic: product management, development & ux

Key Learnings

  • How to use AI to improve collaboration between UX and Dev teams
  • Practical lessons you can apply immediately in your own product teams
  • Real-life examples of how AI made our workflow more efficient

Speakers

Speaker: Hannah Bjerregaard

Profession: Design Lead

Workplace: TBO Digital GmbH

Description

AI is everywhere, but what actually changes when it becomes part of daily product work? After more than 15 years of building digital products with over 10 million daily users, we know the classic friction points between design and development all too well. In this talk, we will dive into how introducing AI into our product development process fundamentally changed the way designers and developers collaborate. You’ll see real-life examples of how AI made our workflow more efficient – without replacing human expertise. We’ll also be honest about what didn’t work, where AI reached its limits, and which practices permanently reshaped our workflows. This talk is not about future promises, but about practical lessons you can apply immediately in your own product teams.

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