Affordable UX - how to convince Stakeholders with little budget
to
Key Learnings
- Understand stakeholder priorities and translate UX insights into arguments that support real business decisions
- Discover pragmatic, low-cost UX methods to generate useful evidence when time, budget, or resources are limited
- Learn how lightweight UX metrics and governance approaches can help make UX impact visible in the organization
Speakers
Speaker: Andreas Nawrath
Profession: UX Lead
Workplace: Deutsche Telekom IT GmbH
Speaker: Rebecca Bergmann
Profession: User Experience Designer
Workplace: Telekom IT GmbH
Description
UX teams are methodologically strong – but good UX work does not automatically lead to good product decisions. Limited budgets, delivery pressure, stakeholder interests, or simply entering the conversation too late can reduce UX impact. This hands-on masterclass explores how to create meaningful UX impact under real-world constraints. Participants learn how to understand stakeholder dynamics, translate UX insights into relevant business arguments, and select lightweight methods that provide enough evidence for the next decision. We will explore approaches throughout the whole development lifecycle. The goal is not to lower UX standards, but to make user-centered work more effective, accessible, and influential when resources are limited.