Affordable UX - how to convince Stakeholders with little budget
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Key Learnings
- Learn the language in decision-making bodies to the conscious positioning of UX as a driver for product and business success
- Gain numerous "Guerilla" techniques to boost UX influence in your company
- Leverage AI tools strategically at the right points to demonstrate high value while keeping UX standards intact.
Speakers
Speaker: Andreas Nawrath
Profession: UX Lead
Workplace: Deutsche Telekom IT GmbH
Speaker: Rebecca Bergmann
Profession: User Experience Designer
Workplace: Telekom IT GmbH
Description
UX is methodically strong today – but many teams lack real decision-making power. Design recommendations bounce off product policy, stakeholder interests, or short-term business goals. This hands-on masterclass therefore focuses not on "better interfaces," but on gaining strategic influence trough offering cheap and affordable methods: Participants learn psychological, communicative, and strategic levers to systematically increase their impact in the company. The Workshop will be developed and held by: - Rebecca Patricia Bergmann (IAPUX ID 060900001) - Andreas Nawrath (IAPUX certification currently processed)