3.5 Years AI Rollercoaster in UX Research

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Location: Hall 1A Topic: keynote

Key Learnings

  • How to handle AI
  • How not to handle AI
  • How AI should be seen

Speakers

Speaker: Tara Maria Bosenick

Profession: UX Professional

Workplace: uintent GmbH

Description

Breakthroughs, Burnout, and the Battle for Better Research Generative AI has put UX Research on a rollercoaster: revolutionary breakthroughs and genuine burnout from constant error-checking. This talk offers a candid look at 3.5 years of operational reality. A) How to Handle AI: Treat your LLM like a temperamental teenager: demand Chain-of-Thought reasoning and provide precise context. B) How Not to Handle AI: Stop passive prompting. Assuming accuracy or trusting vague output leads to compounding errors and burnout. C) How AI Should Be Seen: AI is an imperfect partner; "Hallucination Is Inevitable." We must embrace the "Human in the loop" principle for efficient, strategically relevant research. Master the battle for better, AI-supported UX research.

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